London-based artist and designer Yinka Ilori proves that with a little imagination, there’s no limit to what you can build with it Legos. This is only too clear with his colorful installation, titled Laundry of Dreams. Created in collaboration with the LEGO Group as part of its rebuild the world campaign to celebrate children’s creativity, the project transforms a local east London launderette into a dynamic and interactive playground bursting with colour. Ilori collaborated with children from his former primary school to develop the playful design of the interior, asking them how they would rebuild the space to improve it and bring people together in their community. The resulting polychrome dreamscape is every child’s (or inner child’s) fantasy.

Now, with its kaleidoscope laundry drums, LEGO wall murals, and geometric hopscotch floors, the laundromat’s once drab and mundane layout is completely unrecognizable. The concept for the interactive installation is inspired by Ilori’s childhood memories of visiting his local laundromat with his family when he was young. It was during this tedious drudgery that the artist first remembers embracing his own imagination and creativity to make even the most monotonous daily routines more playful and fun.

“The Laundry of Dreams is a very personal project for me because I spent a lot of time during my childhood in the laundromat”, said Ilori. “It was where I could dream of the things I wanted to accomplish. We often overlook the mundane spaces that play an important role in bringing community and people from different cultures and backgrounds together, as well as providing opportunities for children to meet, play and share ideas.

According to a recent study by The LEGO Group, 85% of children say they have fun ideas for solving the problems we face today in order to change their world for the better. More than half (58%) of them say they enjoy coming up with ideas to make the world a lot more fun and less boring. the Laundry of Dreams invites people, especially children, to come together, play and rebuild the world they envision using LEGO bricks. The project serves to highlight how playing with LEGO can help children develop skills that will serve them throughout their lives, such as creative problem solving, resilience and communication.

“I hope the Laundry of Dreams inspires adults and children to believe they can dream and create anywhere,” Ilori keep on going. “LEGO bricks are a powerful tool to help bring that imagination to life by providing the creative freedom to build any structure or object you can dream up.”

Scroll down to see images of Yinka Ilori’s incredible interactive installation, Laundry of Dreams.

In collaboration with the LEGO Group, London-based artist Yinka Ilori has transformed an east London laundromat into a colorful interactive art installation.

Photo: © Mark Cocksedge

Photo: John Phillips/Getty Images for The LEGO Group

Photo: John Phillips/Getty Images for The LEGO Group

The technicolor dreamscape called Laundry of Dreams invites children to explore their creativity and rebuild their world with LEGO.

Photo: © Mark Cocksedge

Photo: © Mark Cocksedge

Photo: © Mark Cocksedge

Photo: © Mark Cocksedge

Watch this video to learn more about the project and the artist’s vision.

Yinka Ilora: Website | instagram | Facebook | Twitter
LEGO: Website | instagram | Facebook | Twitter

My Modern Met has granted permission to use photos by Yinka Ilora/LEGO.

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