Latest VW “Beetle” model rolls off Mexican production line
Volkswagen launched the latest edition of its iconic “Beetle” car from its Mexican plant in Puebla.
PUEBLA, MEXICO – German auto giant Volkswagen on Wednesday launched the latest edition of its iconic “Beetle” car from its Mexican plant in Puebla.
The metallic blue insect-shaped sedan rolled off the production line in central Mexico to enthusiastic applause, the last of a model first produced in the late 1930s.
The last 65 models of the “Beetle Final Edition” will be sold in Mexico on the Internet for a base price of $ 21,000, and can be reserved with a payment of $ 1,000.
Each vehicle has a commemorative plaque on its left side, numbered 1 to 65.
In addition to metallic blue, it will be available in black, white and beige.
Dozens of factory workers showed up early in the morning to put the finishing touches to the car, which was unveiled after seven hours of work.
Employees wore bright yellow coats bearing the words: Thank You Beetle, as the unveiling took place in a festive atmosphere tinged with nostalgia for a car that generated a loyal following like almost no other.
The vehicle’s history dates back to the Nazi era, having been first developed by Ferdinand Porsche with the support of Adolf Hitler, who in 1937 formed the state-owned Volkswagenwerk, or “The People’s Car Company”.
After the war, the Allied countries finally made Volkswagen a priority in an effort to revive the German auto industry.
Advertising agency Doyle Dane Bernbach in 1959 renamed the car the “Beetle,” and began touting the vehicle’s small size as a benefit to consumers, according to the History Channel.
The car gained popularity with the 1968 Disney film “The Love Bug”, the story of a Volkswagen racing with a mind of its own.
Andy Warhol has made prints featuring the car and a Beetle prominently on the cover of “Abbey Road”, the latest album recorded by the legendary British band The Beatles.